Louis DeNicola

Personal Finance Writer

Main Content

Louis DeNicola

Personal Finance Writer
Small Business Writer
Ghostwriter
Credit Expert

Louis Denicola headshot

What I Do

Create educational, explanatory, and thought leadership content that moves readers to take action and helps my clients build authority, trust, and loyalty.

Who I Work With

Fortune 500 financial services firms, FinTech startups, lenders, credit bureaus, comparison sites, traditional publishers, and nonprofits.

What Makes Me Different

Like many writers, I turn in drafts on time, weave in feedback, know SEO best practices, and can adopt a brand’s voice. Unlike most writers, I enrich your content with my genuine enthusiasm for personal finance.

I enjoy discussing credit cards, helping others understand their finances, and volunteering as a tax preparer. I also set aside time and money for professional development, including finance- and credit-related conferences and trainings.

There’s a clear payoff for my clients. I know what topics will resonate with audiences. I’m willing to dig deep (and know where to look) because your readers deserve accurate information. And I have a network of sources who can lend their expertise to your content.

One of the most punctual and reliable writers

I've been working with Louis for a year and I've been consistently surprised and delighted by his work ethic, attention to detail and sharp mind, as well as his willingness to dig deep into the topic at hand. He's one of the most punctual and reliable writers that I work with and I'd recommend him to anyone.

Korrena Bailie
Senior Managing Editor at Credit Karma
Senior Editor at The Wirecutter

Louis DeNicola
2018-04-29T06:07:07+07:00

Korrena Bailie
Senior Managing Editor at Credit Karma
Senior Editor at The Wirecutter

I've been working with Louis for a year and I've been consistently surprised and delighted by his work ethic, attention to detail and sharp mind, as well as his willingness to dig deep into the topic at hand. He's one of the most punctual and reliable writers that I work with and I'd recommend him to anyone.

A consummate professional who never misses a deadline

As a regular contributor to the BlueVine Business Blog, Louis has consistently produced first-rate articles about the financing challenges faced by small businesses. He is a consummate professional who never misses a deadline and is always totally engaged in the editing process. Louis has been a pleasure to work with.

Benjamin Pimentel
Head of Content at BlueVine
 

Louis DeNicola
2018-05-11T01:04:35+07:00

Benjamin Pimentel
Head of Content at BlueVine
 

As a regular contributor to the BlueVine Business Blog, Louis has consistently produced first-rate articles about the financing challenges faced by small businesses. He is a consummate professional who never misses a deadline and is always totally engaged in the editing process. Louis has been a pleasure to work with.

A particularly valuable writer to have on your team

Working with Louis couldn’t be easier. He delivers well-crafted written pieces on deadline and on budget. His SEO knowledge and experience in creating digital content to support broader marketing strategies make him a particularly valuable writer to have on your team. I highly recommend Louis.

Mike Jurs
Director, Communications and Content at Credible

Louis DeNicola
2018-09-19T03:25:42+07:00

Mike Jurs
Director, Communications and Content at Credible

Working with Louis couldn’t be easier. He delivers well-crafted written pieces on deadline and on budget. His SEO knowledge and experience in creating digital content to support broader marketing strategies make him a particularly valuable writer to have on your team. I highly recommend Louis.

He pays close attention to detail… his work requires minimal editing

Louis consistently produces accurate, thorough and easy-to-understand pieces for MagnifyMoney and other LendingTree properties. He pays close attention to detail in his writing and reporting, which means his work requires minimal editing. That hard work not only makes my job a little easier, it’s also helpful to our readers, which is, after all, our ultimate goal. I’ve worked with Louis for several months, and we consider him one of our most reliable freelancers.

Christine DiGangi
Managing Editor at MagnifyMoney (a LendingTree website)
 

Louis DeNicola
2018-05-11T01:02:26+07:00

Christine DiGangi
Managing Editor at MagnifyMoney (a LendingTree website)
 

Louis consistently produces accurate, thorough and easy-to-understand pieces for MagnifyMoney and other LendingTree properties. He pays close attention to detail in his writing and reporting, which means his work requires minimal editing. That hard work not only makes my job a little easier, it’s also helpful to our readers, which is, after all, our ultimate goal. I’ve worked with Louis for several months, and we consider him one of our most reliable freelancers.

I’d highly recommend Louis for any financial stories you need

I had the privilege of editing dozens of stories Louis wrote for Credit Karma, and he consistently impressed me with his attention to detail, thoroughness, and thoughtfulness. One of the biggest things I appreciated about Louis was how he'd always review our edits and incorporate learnings in his future stories -- he always aimed to make things as easy for us as possible. I also loved that I could reply on him to produce high-quality stories on any topic we needed. It didn't matter if he didn't know as much about the topic -- he'd happily do the research necessary to produce the story we wanted. I'd highly recommend Louis for any financial stories you need.

Jenna Lee
Editor at Credit Karma
Content Marketing Manager at Funding Circle

Louis DeNicola
2018-05-11T01:00:03+07:00

Jenna Lee
Editor at Credit Karma
Content Marketing Manager at Funding Circle

I had the privilege of editing dozens of stories Louis wrote for Credit Karma, and he consistently impressed me with his attention to detail, thoroughness, and thoughtfulness. One of the biggest things I appreciated about Louis was how he'd always review our edits and incorporate learnings in his future stories -- he always aimed to make things as easy for us as possible. I also loved that I could reply on him to produce high-quality stories on any topic we needed. It didn't matter if he didn't know as much about the topic -- he'd happily do the research necessary to produce the story we wanted. I'd highly recommend Louis for any financial stories you need.

Louis has brought an important voice to our blog

Louis has brought an important voice to our blog. His articles are always well-researched, thorough and thoughtful, and they help our audience navigate a variety of personal finance topics. He has been a pleasure to work with in every sense.

Thomas Bright
Former Content Strategist at ClearPoint Credit Counseling Solutions

Louis DeNicola
2018-04-29T06:11:50+07:00

Thomas Bright
Former Content Strategist at ClearPoint Credit Counseling Solutions

Louis has brought an important voice to our blog. His articles are always well-researched, thorough and thoughtful, and they help our audience navigate a variety of personal finance topics. He has been a pleasure to work with in every sense.
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Louis DeNicola

Portfolio

To see examples of my work, please visit my page at Contently.

Let's Talk About Your Content Needs

Call or send me a message with the best time and way to get back to you, ladenicola -- gmail.com.