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Louis DeNicola
Personal Finance Writer
Small Business Writer
Ghostwriter
Credit Expert

What I Do
Create educational, explanatory, and thought leadership content that moves readers to take action and helps my clients build authority, trust, and loyalty.
Who I Work With
Fortune 500 financial services firms, FinTech startups, lenders, credit bureaus, comparison sites, traditional publishers, and nonprofits.

Credit Scoring & Reporting
Credit Cards

Credit Scoring & Reporting
Credit Cards

Credit Scoring & Reporting
Credit Cards
Immigration

Credit Scoring & Reporting
Credit Cards
New to Credit

Credit Scoring & Reporting
Credit Cards
Taxes

Credit Cards
Travel

Business Financing
Case Studies
Entrepreneurship

Student Loans
Credit Cards

General Finance Advice
Deposit Accounts

Small Business Loans
Business Credit

General Finance Advice
Entrepreneurship

Credit Counseling
Credit Scoring & Reporting
Debt Management

Student Loans
Credit Cards
Mortgages
Credit Scoring & Reporting

Student Loans
Credit Cards

Insurance

Money-Saving Advice
Frugal Living
What Makes Me Different
Like many writers, I turn in drafts on time, weave in feedback, know SEO best practices, and can adopt a brand’s voice. Unlike most writers, I enrich your content with my genuine enthusiasm for personal finance.
I enjoy discussing credit cards, helping others understand their finances, and volunteering as a tax preparer. I also set aside time and money for professional development, including finance- and credit-related conferences and trainings.
There’s a clear payoff for my clients. I know what topics will resonate with audiences. I’m willing to dig deep (and know where to look) because your readers deserve accurate information. And I have a network of sources who can lend their expertise to your content.
One of the most punctual and reliable writers

Korrena Bailie
Senior Managing Editor at Credit Karma
Senior Editor at The Wirecutter
Korrena Bailie
Senior Managing Editor at Credit Karma
Senior Editor at The Wirecutter

A consummate professional who never misses a deadline

Benjamin Pimentel
Head of Content at BlueVine
Benjamin Pimentel
Head of Content at BlueVine

A particularly valuable writer to have on your team

Mike Jurs
Director, Communications and Content at Credible
Mike Jurs
Director, Communications and Content at Credible

He pays close attention to detail… his work requires minimal editing

Christine DiGangi
Managing Editor at MagnifyMoney (a LendingTree website)
Christine DiGangi
Managing Editor at MagnifyMoney (a LendingTree website)

I’d highly recommend Louis for any financial stories you need

Jenna Lee
Editor at Credit Karma
Content Marketing Manager at Funding Circle
Jenna Lee
Editor at Credit Karma
Content Marketing Manager at Funding Circle

Louis has brought an important voice to our blog

Thomas Bright
Former Content Strategist at ClearPoint Credit Counseling Solutions
Thomas Bright
Former Content Strategist at ClearPoint Credit Counseling Solutions

Portfolio
To see examples of my work, please visit my page at Contently.